Profile

Babette is an award-winning journalist who has worked at some of the most influential fashion and style publications in Hong Kong, China and England including Vogue China, Prestige and LifeStyle. Babette is a brand consultant and strategist (Strategy, Marketing, Corporate Comms, Digital Content Creation) working with a wide array of clients internationally.

A high distinction MA Fashion Journalism graduate from the London College of Fashion, she won the 2013 Harpers Bazaar Art Plus Fashion Journalism Prize. She has also been a freelance journalist and has been published in Harpers Bazaar, Business of Fashion, China Daily among others, and was the Editor of S Style Magazine. She moderates panels at journalism conferences held at the FCC, Hong Kong.

Babette is also a menswear and womenswear stylist, and guest lectures at universities worldwide.
Babette speaks, reads and writes Mandarin Chinese.
She is a fashion academic, currently a PhD candidate at the London College of Fashion and presents her academic research at conferences worldwide.

Published in consumer titles, b2b, trend forecasting reports:

Style Editor at Fifth Black Media, writing for Design Anthology – examples here, here, here, here, here and here

Editor of S Style Magazine, the fashion and lifestyle shopping guide of The Venetian® and Sands® Cotai Central, Macau.

Business of Fashion

Fashion and beauty contributor at China Daily Lifestyle Premium – all articles here, examples here, here

LifeStyle Magazine, China

Hong Kong Free Press, articles here 

The Mag (Taikoo Place digital publication), examples styling, interviews

LS:N, example

Stylesight

WGSN

Harpers Bazaar UK

Stylus, examples hereherehere 

The Explorer, Jacada Travel, examples herehere, here

The Silver Egg, Ovolo Hotel’s Lifestyle Site, examples here, here, here

AMEX Travel Guide Hong Kong: here

Curating digital content for Hong Kong multi-brand store Konzepp’s blog, links here

VANDA Magazine

twenty2

East Magazine.

Quoted as an expert (includes Chinese fashion / Chinese male makeup / gender in China) in or radio show appearances:

Le Temps – En Chine, le luxe collectionne les boulettes (fashion brands ad failures in China)

Flare – Chinese Plus Size Fashion

Sixth Tone – Beauty Boys: The Chinese Men Changing the Face of Makeup

SCMP – The real power behind China’s new trend of ‘sissy men’ … is the empowered modern woman

RTHK radio show, podcast on Asian and Hong Kong male makeup here and sexism in Hong Kong media and the FCC here 

New Statesman – SenseTime: how the world’s most valuable AI startup is changing China

HKFP – NüVoices: A new collective of women writers and artists launches in Hong Kong

Stylist work:

The Mag (Taikoo Place digital publication)

Luxeuse Magazine

Shop Girl Magazine

Stylist Assistant work:

Vogue China

Prestige Magazine, Hong Kong

SCMP, Hong Kong

Samson Soboye, London

London Fashion Week Fashion Scout backstage

Private client portfolios

See my Linkedin profile for full CV