Babette is an award-winning journalist who has worked at some of the most influential fashion and style publications in Hong Kong, China and England including Vogue China, Prestige and LifeStyle. Babette is a brand consultant and strategist (Strategy, Marketing, Corporate Comms, Digital Content Creation) working with a wide array of clients internationally.

A high distinction MA Fashion Journalism graduate from the London College of Fashion, she won the 2013 Harpers Bazaar Art Plus Fashion Journalism Prize. She has also been a freelance journalist and has been published in Harpers Bazaar, Business of Fashion, China Daily among others, and was the Editor of S Style Magazine. She moderates panels at journalism conferences held at the FCC, Hong Kong.

Babette is also a menswear and womenswear stylist, and guest lectures at universities worldwide.
Babette speaks, reads and writes Mandarin Chinese.
She is a fashion academic, currently a PhD candidate at the London College of Fashion and presents her academic research at conferences worldwide.

Published in consumer titles, b2b, trend forecasting reports:

Style Editor at Fifth Black Media, writing for Design Anthology – examples here, here, here, here, here and here

Editor of S Style Magazine, the fashion and lifestyle shopping guide of The Venetian® and Sands® Cotai Central, Macau.

Business of Fashion

Fashion and beauty contributor at China Daily Lifestyle Premium – all articles here, examples here, here

LifeStyle Magazine, China

Hong Kong Free Press, articles here 

The Mag (Taikoo Place digital publication), examples styling, interviews

LS:N, example



Harpers Bazaar UK

Stylus, examples hereherehere 

The Explorer, Jacada Travel, examples herehere, here

The Silver Egg, Ovolo Hotel’s Lifestyle Site, examples here, here, here

AMEX Travel Guide Hong Kong: here

Curating digital content for Hong Kong multi-brand store Konzepp’s blog, links here

VANDA Magazine


East Magazine.

Quoted as an expert (includes Chinese fashion / Chinese male makeup / gender in China) in or radio show appearances:

Le Temps – En Chine, le luxe collectionne les boulettes (fashion brands ad failures in China)

Flare – Chinese Plus Size Fashion

Sixth Tone – Beauty Boys: The Chinese Men Changing the Face of Makeup

SCMP – The real power behind China’s new trend of ‘sissy men’ … is the empowered modern woman

RTHK radio show, podcast on Asian and Hong Kong male makeup here and sexism in Hong Kong media and the FCC here 

New Statesman – SenseTime: how the world’s most valuable AI startup is changing China

HKFP – NüVoices: A new collective of women writers and artists launches in Hong Kong

Stylist work:

The Mag (Taikoo Place digital publication)

Luxeuse Magazine

Shop Girl Magazine

Stylist Assistant work:

Vogue China

Prestige Magazine, Hong Kong

SCMP, Hong Kong

Samson Soboye, London

London Fashion Week Fashion Scout backstage

Private client portfolios

See my Linkedin profile for full CV