Babette is an award-winning journalist who has worked at some of the most influential fashion and style publications in Asia and Europe including Vogue China, Prestige and Design Anthology. She was the Editor of S Style Magazine, which is published by Macau’s Sands Casino, and wrote fashion and beauty columns at China Daily. Babette speaks, reads and writes Mandarin Chinese.
Babette obtained a Master’s degree in Fashion Journalism with high distinction from the London College of Fashion in 2013 and won the Harper’s Bazaar Art Plus Fashion Journalism Prize the same year. As a freelance journalist, she has been published in Business of Fashion, Hong Kong Free Press and many other print and digital publications. She specialises in luxury custom media content for clients including Lane Crawford and Pacific Place.
She is a fashion academic, currently a PhD candidate at the London College of Fashion writing her dissertation on fashion, gender and identity in China and presents her academic research at conferences worldwide and guest lectures at universities around the globe. Babette is a brand consultant and strategist working with a wide array of clients internationally, specifically advising on the Chinese fashion industry. She is also a menswear and womenswear stylist.
Published in consumer titles, b2b, trend forecasting reports:
Style Editor at Fifth Black Media, writing for Design Anthology – examples here, here, here, here, here and here
Editor of S Style Magazine, the fashion and lifestyle shopping guide of The Venetian® and Sands® Cotai Central, Macau.
Fashion and beauty contributor at China Daily Lifestyle Premium – all articles here, examples here, here
LifeStyle Magazine, China
Hong Kong Free Press, articles here
The Mag (Taikoo Place digital publication), examples styling, interviews
Stylus, examples here, here, here
The Explorer, Jacada Travel, examples here, here, here
The Silver Egg, Ovolo Hotel’s Lifestyle Site, examples here, here, here
AMEX Travel Guide Hong Kong: here
Curating digital content for Hong Kong multi-brand store Konzepp’s blog, links here
Quoted as an expert (includes Chinese fashion / Chinese male makeup / gender in China) in or radio show appearances:
Le Temps – En Chine, le luxe collectionne les boulettes (fashion brands ad failures in China)
AE World – When Cultures Collide: So, What Happens Next with High Fashion Brands in China?
Flare – Chinese Plus Size Fashion
Sixth Tone – Beauty Boys: The Chinese Men Changing the Face of Makeup
SCMP – The real power behind China’s new trend of ‘sissy men’ … is the empowered modern woman
RTHK radio show, podcast on Asian and Hong Kong male makeup here, sexism in Hong Kong media and the FCC here
and fashion and protests in Hong Kong podcast here and facebook live video here
Swissquote Magazine – Made in China: the coolest of labels
New Statesman – SenseTime: how the world’s most valuable AI startup is changing China
HKFP – NüVoices: A new collective of women writers and artists launches in Hong Kong
Freelance consultancy for a wide array of clients, from trend forecasting agencies to cultural communication agencies – please contact for more information
The Mag (Taikoo Place digital publication)
Stylist Assistant work:
Prestige Magazine, Hong Kong
SCMP, Hong Kong
Samson Soboye, London
London Fashion Week Fashion Scout backstage
Private client portfolios
See my Linkedin profile for full CV