Babette is an award-winning journalist who has worked at some of the most influential fashion and style publications in Asia and Europe including Vogue China, Prestige and Design Anthology. She was the Editor of S Style Magazine, which is published by Macau’s Sands Casino, and wrote fashion and beauty columns at China Daily. Babette speaks, reads and writes Mandarin Chinese.

Babette obtained a Master’s degree in Fashion Journalism with high distinction from the London College of Fashion in 2013 and won the Harper’s Bazaar Art Plus Fashion Journalism Prize the same year. As a freelance journalist, she has been published in Business of Fashion, Hong Kong Free Press and many other print and digital publications. She specialises in luxury custom media content for clients including Lane Crawford and Pacific Place.

She is a fashion academic, currently a PhD candidate at the London College of Fashion writing her dissertation on fashion, gender and identity in China and presents her academic research at conferences worldwide and guest lectures at universities around the globe. Babette is a brand consultant and strategist working with a wide array of clients internationally, specifically advising on the Chinese fashion industry.

Her Canvas8 Access profile

Published in consumer titles, b2b, trend forecasting reports:

Style Editor at Fifth Black Media, writing for Design Anthology – examples here, here, here, here, here and here

Editor of S Style Magazine, the fashion and lifestyle shopping guide of The Venetian® and Sands® Cotai Central, Macau.

Business of Fashion

Fashion and beauty contributor at China Daily Lifestyle Premium – all articles here, examples here, here

LifeStyle Magazine, China

Hong Kong Free Press, articles here 

The Mag (Taikoo Place digital publication), examples styling, interviews

LS:N, example



Harpers Bazaar UK

Stylus, examples hereherehere 

The Explorer, Jacada Travel, examples herehere, here

The Silver Egg, Ovolo Hotel’s Lifestyle Site, examples here, here, here

AMEX Travel Guide Hong Kong: here

Curating digital content for Hong Kong multi-brand store Konzepp’s blog, links here

VANDA Magazine


East Magazine.

Quoted as an expert (includes Chinese fashion / Chinese male makeup / gender in China) in or radio show appearances:

Le Temps – En Chine, le luxe collectionne les boulettes (fashion brands ad failures in China)

AE World – When Cultures Collide: So, What Happens Next with High Fashion Brands in China?

Flare – Chinese Plus Size Fashion

Sixth Tone – Beauty Boys: The Chinese Men Changing the Face of Makeup

SCMP – The real power behind China’s new trend of ‘sissy men’ … is the empowered modern woman

RTHK radio show, podcast on Asian and Hong Kong male makeup here, sexism in Hong Kong media and the FCC here

and fashion and protests in Hong Kong podcast here and facebook live video here

Swissquote Magazine – Made in China: the coolest of labels

New Statesman – SenseTime: how the world’s most valuable AI startup is changing China

HKFP – NüVoices: A new collective of women writers and artists launches in Hong Kong

Freelance consultancy for a wide array of clients, from trend forecasting agencies to cultural communication agencies – please contact for more information

Stylist work:

The Mag (Taikoo Place digital publication)

Luxeuse Magazine

Shop Girl Magazine

Stylist Assistant work:

Vogue China

Prestige Magazine, Hong Kong

SCMP, Hong Kong

Samson Soboye, London

London Fashion Week Fashion Scout backstage

Private client portfolios

See my Linkedin profile for full CV