I moderated a panel on online security at the FCC’s journalism conference.
I just completed Google Analytics for Power Users course. The course includes techniques for comparing users who convert with those who don’t, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance.
I just completed Google’s News Initiative Digital Journalism courses. The courses include digital journalism fundamentals, publishing and monetisation, YouTube, Safety and Security, AMP, Multimedia Storytelling, Verification, Investigative Reporting and Data Journalism.
I recently completed Google’s Advanced Analytics Course from Google’s Analytics Academy.
The course includes data collection and processing into readable reports. It covers Custom Dimensions, Custom Metrics, and Event Tracking in order to collect data that are specific to specific business goals. The course includes advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who visit a website.
I recently successfully completed Google’s Digital Marketing qualification from Google’s Digital Garage. The course includes marketing fundamentals including search, email, display, video, e-commerce, geo-targeting, analytics, SEO, SEM, segmentation techniques, mobile advertising and marketing, content marketing, data insights, international advertising and expansion.
Louis Vuitton recently held a Time Capsule exhibition charting the brand’s history and focusing on five key aspects of the luxury label. A wide array of items from the brand’s extensive archive were on show from innovative travel trunks, iconic design collaborations to exquisite make-up boxes and even Mahjong tile boxes too. The exhibition, hosted in Statue Square Gardens in Central, featured the codes of the brand, journeys around the world, elegance and beauty in motion, its most iconic pieces and a celebration of Louis Vuitton’s past and present links with Hong Kong.