Google’s Advanced Analytics Course

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I recently completed Google’s Advanced Analytics Course from Google’s Analytics Academy.

The course includes data collection and processing into readable reports. It covers Custom Dimensions, Custom Metrics, and Event Tracking in order to collect data that are specific to specific business goals. The course includes advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who visit a website.

Google Digital Marketing Qualification

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I recently successfully completed Google’s Digital Marketing qualification from Google’s Digital Garage. The course includes marketing fundamentals including search, email, display, video, e-commerce, geo-targeting, analytics, SEO, SEM, segmentation techniques, mobile advertising and marketing, content marketing, data insights, international advertising and expansion. 

Louis Vuitton Time Capsule exhibition

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Louis Vuitton recently held a Time Capsule exhibition charting the brand’s history and focusing on five key aspects of the luxury label. A wide array of items from the brand’s extensive archive were on show from innovative travel trunks, iconic design collaborations to exquisite make-up boxes and even Mahjong tile boxes too. The exhibition, hosted in Statue Square Gardens in Central, featured the codes of the brand, journeys around the world, elegance and beauty in motion, its most iconic pieces and a celebration of Louis Vuitton’s past and present links with Hong Kong.

#LVTimecapsule

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Hello Kitty Pop-up supermarket at YATA

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The world’s first ever Hello Kitty Pop-Up supermarket opened recently in Hong Kong and its the cutest supermarket ever! Japanese style supermarket YATA hosts the pop-up in its Sai Wan location, and the store stocks hundreds of Kitty themed products from Hello Kitty wine and pastries, to sushi and even apples. The pop-up is open until May so any Sanrio fans be sure to pop by.

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#hellokitty #yata #hellokittysupermarket #hellokittylover #yatahongkong

 

Gucci A Magazine curated by Alessandro Michele featuring Petra Collins exhibition

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Gucci recently hosted an immersive art exhibition in partnership with A Magazine Curated By. Following the global release of the magazine in November 2016, the first of a trilogy of photography exhibitions was showcased at PMQ during Art Basel Hong Kong. Each exhibition showcased imagery from a different female photographer in each city, as the inaugural exhibition in Hong Kong showcased Petra Collin’s family portraits taken in Budapest, Hungary. At the Hong Kong show, the exhibition was spread across three large rooms. The mountains of Civita e Bagnoregio Italy – Michele’s favoured holiday spot – formed the backdrop in the first room. The Cabinet of Curiosities, showcased objects and images that appeared in the magazine issue, such as an embroidery of Michele using Gucci textiles and a range of historic textiles, polaroid photos and watercolours. The second room showcased Petra Collin’s series of portraits showcasing a day in the life of her Hungarian family, as her young cousins played dress up in Gucci and enjoyed the summer of their youth. The #BlindforLove Cinema was in the final room and was an immersive audio-visual experience. The wall projections featured a wrap-around video loop of various artists and pieces showcased in the exhibition.

The second stop of the tour saw Coco Capitan’s handwritings and Italian snapshots in Beijing, while the third stage hosted a portrait of Joshua Tree, California by Gia Coppolla. Those looking for a typical fashion exhibition would have been disappointed, but it was further testament to Alessandro Michele’s zeitgeist zeal and a powerful message of support for female photographers too.

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