Google’s Advanced Analytics Course

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I recently completed Google’s Advanced Analytics Course from Google’s Analytics Academy.

The course includes data collection and processing into readable reports. It covers Custom Dimensions, Custom Metrics, and Event Tracking in order to collect data that are specific to specific business goals. The course includes advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who visit a website.