I was interviewed by Pigeons and Peacocks Magazine for Issue 7. The article is entitled World Class and looks at London College of Fashion alumni who are a success story internationally.
For my MA Fashion Journalism at London College of Fashion Final Project, I wrote, created and developed Luxeuse Magazine. It is one of the most competitive courses in the world to get onto and at one of the world’s most prestigious Universities and my project received a High Distinction. Made in collaboration with a very talented designer based in London, Luxeuse is a luxury lifestyle magazine targeting Chinese Ultra-High Net Worth Individuals. It is designed to be a secondary marketing tool for private banks to use to target their key consumers, and each issue is completely unique with personalised editorial for each reader. Luxeuse is in English and Chinese (Mandarin) and is split into two parts that interlock and interplay with each other. Many thanks to Linda for the beautiful images.
Thursday evening two weeks ago saw the who’s who of London’s art and fashion worlds come together to drink, dance and bid at the aptly named ‘Art Plus Fashion’ annual fundraising event at the Whitechapel Gallery. The evening kicked off with the exciting art auction, where tensions rose along with the bids for pieces from icons Kate Moss, Vivienne Westwood and Corinne Day. The auction was followed by fabulous fashion shows featuring designs from RCA and CSM students- of note the grey and yellow neon catwalk perfectly matched my United Nude heels! Shows over, the catwalk transformed into an elevated dance-floor, crammed with artists and fashionistas – including Dinos Chapman, Tiphaine de Lussy and Lara Bohinc – who danced (some of us in a handbag circle), into the early hours fuelled by champagne and oysters. Raising in total over £300,000 for the Whitechapel Gallery’s Education Programme, this amazing evening was made all the more special for Ginger and myself as we were announced joint winners of the Harpers Bazaar Fashion Journalism Award.
Also you can see an article about me winning the Harper’s Bazaar Art Plus Fashion competition on the London College of Fashion – Official Blog here
The retail sector is one of the UK’s largest employers with approximately 3 million people working in retail in 2011 and in an increasingly globalised economy customers are demanding an increasingly personalised experience. Thus Shop Girl magazine was created to address the significant lack of fashion and lifestyle media tailored specifically for people working in retail.
I hope you enjoy looking through the result of my first project for MA Fashion Journalism at London College of Fashion.