Just going through old emails and found these photos from when I presented at the IFFTI Fashion Conference back in 2013 as a MA Fashion Journalism student at the London College of Fashion. I presented a paper that I co-wrote with my mum Natascha Radclyffe-Thomas about London and Shanghai as fashion capitals and centers of fashion production and creativity. The 15th annual conference was held at FIDM in Los Angeles and academics from around the world attended and shared their papers under the conference theme of The Business & Marketing of Icons.
My article comparing the staggering growth of China’s luxury industry compared to LATAM’s slower growth has just been published in the beautiful VANDA magazine. VANDA is distributed across LATAM and select locations in the US.
For my MA Fashion Journalism at London College of Fashion Final Project, I wrote, created and developed Luxeuse Magazine. It is one of the most competitive courses in the world to get onto and at one of the world’s most prestigious Universities and my project received a High Distinction. Made in collaboration with a very talented designer based in London, Luxeuse is a luxury lifestyle magazine targeting Chinese Ultra-High Net Worth Individuals. It is designed to be a secondary marketing tool for private banks to use to target their key consumers, and each issue is completely unique with personalised editorial for each reader. Luxeuse is in English and Chinese (Mandarin) and is split into two parts that interlock and interplay with each other. Many thanks to Linda for the beautiful images.
Thursday evening two weeks ago saw the who’s who of London’s art and fashion worlds come together to drink, dance and bid at the aptly named ‘Art Plus Fashion’ annual fundraising event at the Whitechapel Gallery. The evening kicked off with the exciting art auction, where tensions rose along with the bids for pieces from icons Kate Moss, Vivienne Westwood and Corinne Day. The auction was followed by fabulous fashion shows featuring designs from RCA and CSM students- of note the grey and yellow neon catwalk perfectly matched my United Nude heels! Shows over, the catwalk transformed into an elevated dance-floor, crammed with artists and fashionistas – including Dinos Chapman, Tiphaine de Lussy and Lara Bohinc – who danced (some of us in a handbag circle), into the early hours fuelled by champagne and oysters. Raising in total over £300,000 for the Whitechapel Gallery’s Education Programme, this amazing evening was made all the more special for Ginger and myself as we were announced joint winners of the Harpers Bazaar Fashion Journalism Award.
The retail sector is one of the UK’s largest employers with approximately 3 million people working in retail in 2011 and in an increasingly globalised economy customers are demanding an increasingly personalised experience. Thus Shop Girl magazine was created to address the significant lack of fashion and lifestyle media tailored specifically for people working in retail.
I hope you enjoy looking through the result of my first project for MA Fashion Journalism at London College of Fashion.
As I work as a stylist assistant in Asia and Europe, here are my top tips for doing a college fashion shoot:
Research fashion shoot poses: Pick up a selection of fashion magazines, Vogue, Elle etc. Or go to your college library and have a look at what they have there including fashion books. Rip out, scan in or take a photo of any shoots you like the look of – look at the editorial shoots and also the adverts. Look for different types of photos – full-length, from mid-thigh up, hips up or even a zoom in on the models face. Full length – crouched down, side stride but looking at the camera etc. Choose a few of each type. Possible shots: both hands on hips, zoom in on face with hood up, zoom in with hands on face. Storyboard the shoot.
Plan your time: You are probably going to do around 10 photos so choose a few poses for each. Professional shoots can take up to an hour for the first shot and then it speeds up.
Choose the mood of the shoot: Know the story of the shoot. Let the photographer, makeup artist and hairdresser know what mood a few days before the shoot so they can prepare. It would be fab if they can practice on the model before the shoot so you can decide on the look
Location: inside/outside. if it’s inside you might want to choose props, like a chair for more interesting shots
Clothing: If you already have outfits from fashion students then now think about accessories. Whose providing accessories? Are models bringing their own shoes? Think about jewellery.
Emergency Kit: Don’t forget boob tape, safety pins, your pose storyboards, needle and thread, scissors, music to keep everyone energised!
On the day: remember to give instructions to your model, they don’t know how the photos are looking so don’t be scared to really direct them, ‘look fierce’ ‘move your arm here’
Watch London College of Fashion students at work here
Alexandra Burke wearing ShowTime lashes. 很有名的英国歌手穿着ShowTime家睫毛。
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