Fendi recently hosted a pop-up exhibition to celebrate the opening of their refurbished Landmark flagship store. Located right inside one of Hong Kong’s glitziest shopping malls, the exhibition entitled “Fendi: Un Art Autre” explored the brand’s heritage and showcased key items from the luxury fur label’s archive. Karl Lagerfeld‘s sketches were displayed alongside a genuine working table covered in fur pelts as well as a wall covered in the brand’s most iconic handbags. Interactive boards allowed visitors to delve deeper into the brand’s history and the design process behind each garment on display. Following on the footsteps of recent exhibitions by brands such as Hermès, I’m sure there will be many more to come as international labels realise the power of targeting Mainland Chinese core consumers right where they are shopping.
Fendi最近主办一个展览，庆祝他们翻新的Landmark旗舰店开幕。位于右内 香港最繁华的购物商场之一，这次展览题为“Fendi： Un Art Autre“探索品牌的遗产和展示了从奢华皮草品牌档案的关键项目。Karl Lagerfeld的草图显示一起真正工作表皮毛覆盖毛皮，以及墙上覆盖在该品牌的最具标志性的手袋。交互式屏幕允许游客深入到品牌的历史和展出的每件衣服后面的设计过程。类似于近期的展览，由爱马仕等品牌，我肯定会有更多的展览来,因为国际品牌意识到针对中国内地核心消费者他们哪里购物的力量。
Babette Radclyffe-Thomas 